overADapt
Ad-Spend-Based Pricing
Your tier is determined by your monthly ad spend and proven performance. Everyone starts at Starter. Higher tiers are earned through sustained results -- not purchased.
Find Your Tier
Select your range to see which tier fits. Remember: higher tiers also require proven performance metrics.
Four Tiers
Where everyone begins.
Ad Spend
$500 - $5K/mo
500 credits included
Unlocked after 30 days of proven results.
Ad Spend
$5K - $25K/mo
2,000 credits included
30+ days active, 1.5x+ ROAS improvement, 100+ agent actions, $5K+/mo ad spend
Earned after 90 days of sustained performance.
Ad Spend
$25K - $100K/mo
10,000 credits included
90+ days active, 2.0x+ sustained ROAS, Growth tier proven, $25K+/mo ad spend
For high-volume advertisers who need everything.
Ad Spend
$100K+/mo
Custom credit allocation
Performance Pricing
After 60 days, a performance kicker activates based on a sliding scale. We take a percentage of the additional revenue our agent generates above your pre-overADapt baseline. The more you spend, the lower the rate. If we don't improve your results, you don't pay extra.
Sliding Scale — Rate Drops as You Scale
Example: $10K/mo Ad Spend (15% rate)
At $100K+ spend, your rate drops to 10% — you'd keep 90%
Kicker Calculator
See exactly what you'd pay and keep based on your numbers.
Credit System
Every action the agent takes on your behalf costs credits. Optimization cycles, AI-powered analysis, and platform API calls each have a fixed cost. This gives you complete visibility into what the platform is doing and ensures you're never charged for idle time.
Your tier includes a monthly credit allocation. Need more? Purchase additional packs at any time -- volume discounts apply.
Credit Costs
Full agent loop: analyze, decide, execute across your campaigns
LLM-powered deep dive into performance patterns and anomalies
Direct read/write to Google, Meta, or TikTok APIs
Add-Ons
Need more credits within your current tier? Purchase additional packs at any time. Volume discounts reward heavier usage.
Enterprise
At enterprise scale, one-size-fits-all doesn't cut it. We build custom models trained on your data, deploy dedicated infrastructure, and guarantee performance with SLAs.
Custom Model Training
ML models trained exclusively on your account data and patterns
Dedicated Infrastructure
Isolated compute and storage, no shared resources
SLA Guarantees
Uptime commitments and performance baselines, contractually bound
White-Glove Onboarding
Dedicated onboarding team to migrate and optimize from day one
API Access
Full API for internal tools, dashboards, and custom integrations
Unlimited Everything
No platform limits, no credit caps, no artificial constraints
Our Philosophy
Most SaaS platforms charge you more the moment you're willing to pay more. We think that's backwards. If our models haven't proven a sustained ROAS improvement on your account, we haven't earned the right to charge you $499/month.
The merit-based model protects both sides. Your tier must match both your ad spend level and your proven results. You don't overpay for potential that hasn't materialized. We don't over-promise to accounts where our models need more time to learn. When you reach Pro tier, it means the platform genuinely delivers at that level for your specific account -- not that you clicked an upgrade button.
Performance First
The platform proves value before asking for more
Spend-Validated
Tiers match your actual ad spend, verified from platform data
Trust Earned
Higher tiers mean proven, sustained performance at scale
FAQ
What if my ad spend grows?
As your ad spend increases, you'll naturally become eligible for higher tiers -- provided you also meet the performance requirements. The system evaluates both spend and results. Growing spend alone doesn't unlock tiers; the platform must also prove sustained improvement.
What counts as monthly ad spend?
Total managed ad spend across all connected platforms (Google Ads, Meta, TikTok). This is pulled directly from your platform data -- we don't estimate or inflate. It's the actual dollars flowing through campaigns we're optimizing.
Can I skip tiers?
No. Each tier builds on the previous one. Growth requires proving Starter-level performance. Pro requires proving Growth-level performance. This ensures the platform's models have enough data and track record at each stage before scaling up.
What if I'm under $500/mo in ad spend?
We offer a free read-only audit mode so you can see what overADapt would recommend. At lower volumes, the optimization math doesn't produce meaningful results for either side. When your spend grows, you can activate full optimization instantly.
Can I pay to unlock Growth or Pro tier?
No. Higher tiers are earned through sustained results -- not purchased. This ensures the platform has proven itself for your account before scaling you up. It protects you from paying for value that hasn't been demonstrated.
What happens if I run out of credits?
You can purchase additional credit packs at any time. Your monthly allocation resets on the 1st of each month based on your tier.
Do unused credits roll over?
No. Credits reset monthly to keep the system clean. However, purchased credit packs add to your balance and persist until used.
How is ROAS improvement calculated?
We compare your recent average ROAS against your baseline (first 5 metric snapshots). The improvement ratio must meet the threshold for your target tier.
Can I be downgraded?
Tier upgrades include a 30-day lock period. After that, if performance drops significantly, you may be moved back -- but we'll notify you first and give you time to recover.
How often is tier eligibility evaluated?
Daily at 3:00 AM UTC. If you meet all requirements, the upgrade happens automatically -- no action needed.
Connect your first platform, let the models learn your account, and watch the results compound. Higher tiers unlock automatically when your spend and performance qualify.
Beta access by waitlist position. Earliest signups + top referrers get invited first.